Our New Identity
Our new identity seeks to incorporate the concepts that are everyday affairs at ProTranslating. Excellence in translation always means consulting our sources to arrive at the right word, idea or meaning. Research is a big part of what we do, and most of us here at ProTranslating would feel equally at home in a library as in an office setting. After relying on a corporate identity for decades, we felt it was time to dig a little deeper and come up with a new and yet memorable look that would truly capture the essence, not only of our company, but of our vocation as well. Our new logo is a reflection of all these things.
What does it mean?
The logo is a new expression of an ancient art. The earliest forms of writing are known to have begun in the “land between two rivers,” or Mesopotamia, accounting for the hieroglyphic style of the logo. Yet it was the Phoenicians, in the coastal regions of modern-day Lebanon, Syria and Israel, who first began to make extensive use of an alphabet – writing, as we know it today. For this reason, our new logo sports a stylized Phoenician ship with four oars, atop four wavy lines meant to represent water. The pictogram itself is contained within parenthesis to imply its inclusion within our modern language systems.
Translated, our logo simply means:
“ProTranslating – we speak your
language.”