• Consumer Products & Retail

Where Cultural Sensitivity & Creativity Converge

For Consumer Products and Retail, extreme creativity and cultural sensitivity is required in order to develop translations that captivate their intended target, presenting both the product and its name in impactful, memorable, and uniquely engaging ways. To maximize outcomes in consumer-driven markets, ProTranslating engages in extensive preparatory work which

may entail conducting competitive and market analyses; meeting with brand managers, product managers, and in-country reviewers, and; speaking directly with consumers. We leverage over 40 years of experience, a team of retail transcreation experts, rigorous protocols, and spare no effort to ensure content that is carefully nuanced and adapted.

  • Customize quality process to ensure content reflects source document and resonates with consumers, including a final consumer review.
  • Help ensure compliance with local requirements and practices, including use of trademarks
  • Utilize teams of highly experienced copywriters and transcreation specialists
  • Provide e-learning localization
  • Ensure global brand integrity across languages for consistency and continuity
  • Leverage an intuitive technology platform including translation memory tools, client glossaries, and client portal to increase efficiency, lower costs, and maximize client control
  • Quality is managed per our ISO 9001and ISO 17100 Quality Management System
  • Provide translations in 200+ languages
  • Provide support 24/7/365

HOME IMPROVEMENT  |  FASHION  | COSMETICS & HAIR CARE  |  ELECTRONICS  |  FURNITURE  |  FOOD & BEVERAGE

AT-A-GLANCE    |    Services for Consumer Products & Retail Clients

Translation

Transcreation

Website
Localization

eLearning
Localization

Simultaneous
& Conference
Interpreting

File Engineering
& Document Formatting

AT A GLANCE    |    Sample Documents We Translate

Advertisements & Commercials

Primary & Secondary Packaging

Manuals, Lookbooks, & Catalogs

In-Store Signage

Contracts & Agreements

Code of Conduct & Training Materials

FSIs & Circulars

Press Releases & Sweepstakes

Social Media Content

Websites & Apps

Whatever your project entails, rest assured that we have the know-how, tools, and team to customize the solution you need.

Case Study

DATA CONFIDENTIALITY FOR A GLOBAL FINANCIAL INSTITUTION

When documents are of a highly sensitive nature and confidentiality is paramount, it can be difficult to find a trusted language partner. Fortunately, Citi, a longtime ProTranslating client of 20 years entrusted us to resolve a delicate problem with a broad geographic scope. Read On

We Deliver Solutions that Empower your Business

SERVICE LIKE YOU’D CUSTOM-ORDER.

Attentive, responsive, anticipating your needs. Service that doesn’t fold under challenges. The kind that keeps you coming back. Old-school service, by all means.

A PREDICTIVE TECHNOLOGY PLATFORM. BUILT FOR MODERN LANGUAGES.

Our language tech solves for both complexity and simplicity, enabling us to work smarter while giving our clients seamless access and real-time transparency into our language process.  Forward, further, faster.

QUANTIFIABLE QUALITY. SYSTEMATIZED PROTOCOLS FOR SUPERIOR OUTCOMES.

Our team follows a meticulous quality process to improve consistency, relevance, and ensure high-quality results. We get the words just right.